The local economy is reaping the benefits of the 2011 Franklin American Mortgage Music City Bowl, thanks to a $22.2 million impact from the game featuring the Mississippi State University Bulldogs and the Wake Forest University Demon Deacons. There were 55,208 fans in attendance at the Dec. 30 game, with a 3.07 national household rating delivering 4.2 million television viewers.  A total of 25,805 hotel room nights were booked with 36,989 out-of-town visitors attending the Bowl. “The 2011 bowl game was another economic home run for Nashville,” said Brad Lampley, Bowl chairman. “The bowl continued to exhibit the strong momentum it has shown in recent years, based on attendance, ratings and economic impact. Plus, this year's game put the bowl over the $200 million mark in total economic impact since its inception. We look forward to even more accomplishments through our partnerships with the SEC, ACC, ESPN and Franklin American Mortgage Company in the upcoming years.” The Bowl has become a popular destination for SEC and ACC visiting fans. “This year’s economic success underscores why the Bowl continues to deliver on its mission with more than 36,000 fans from Mississippi State and Wake Forest enjoying a multi-day event in Music City,” said Scott Ramsey, president and CEO, Franklin American Mortgage Music City Bowl. In 2011, the Bowl’s nationally recognized Youth Football Program provided more than $55,000 in total support and equipment to youth football leagues in the region. More than 5,000 youth and their families attended the 2011 Bowl through this program which impacts more than 20,000 youth in more than 80 communities in Middle Tennessee, southern Kentucky and northern Alabama. Since 2001, the Bowl has used the Nashville Sports Council’s nationally recognized Scorecard report to measure the impact and effectiveness of sporting events on the local economy.  The Scorecard measures economic impact, media exposure, and community involvement based on ratings and surveys from participants, spectators, volunteers and media that attended the event.

 

2006 – 2011 Franklin American Mortgage Music City Bowl Summary of Results *2006 marked the first year of the SEC vs. ACC conference agreement.  Conference agreements are completed in four-year cycles.  The Bowl has existing agreements with the SEC and ACC through the 2013 Bowl game.

 

 

 

 

Category	2006	2007	2008	2009	2010	2011
Date/Time	Fri. Dec. 29        12 pm CST	Mon. Dec. 31       3 pm CST	Wed. Dec. 31    2:30 pm CST	Sun. Dec. 27   7:30 pm CST	Thurs. Dec. 30   5:40 pm CST	Fri. Dec. 30 5:40 pm CST
Match-up	Clemson vs. Kentucky	Kentucky vs. Florida State	Boston College vs. Vanderbilt	Kentucky vs. Clemson	North Carolina vs. Tennessee	Mississippi State vs. Wake Forest
Economic Impact	$20,665,771	$27,094,078	$9,974,618	$12,643,699	$20,130,454	$22,288,377
Attendance	68,024	68,661	54,250	57,280	69,143	55,208
National TV Viewers	2,638,000	5,299,051	3,645,819	2,790,317	7,106,725	4,213,669
Out of Town Visitors	51,018	53,556	17,498	39,528	41,486	36,989

 

 

 

About the Bowl:

The Franklin American Mortgage Music City Bowl (501(c)(3) non-profit organization) is an annual post-season collegiate Bowl featuring the Atlantic Coast and Southeastern Conferences.  Since its inception, the Bowl has produced more than $207 million in economic impact.  Televised nationally to millions of viewers and listeners on ESPN and Nevada Sports Radio Network, the Bowl is Nashville’s Holiday Tradition.  For more information, call the Bowl office at 615.743.3130 or visit the Bowl online at MusicCityBowl.com.

To get up-to-the-minute information, follow the Bowl on Facebook and Twitter.

GAME DAY ACTIVITIES & SPECIAL EVENTS:

MISSISSIPPI STATE & WAKE FOREST PEP RALLIES, FAN ZONE AND

MUSIC CITY’S BASH ON BROADWAY

 

WHAT:                      School Pep Rallies & Free Pre-Game Concert

 

WHEN: Mississippi State Pep Rally: Friday, Dec. 30, 1:45 p.m. CST

Wake Forest Pep Rally: Friday, Dec. 30, 2:30 p.m. CST

Pre-Game Concert: Friday, Dec. 30, 3 p.m. CST

 

WHERE: Lower Broadway at the Court of Flags (1st Ave. & Broadway)

 

WHO: Mississippi State and Wake Forest fans will have an opportunity to experience fan activities prior to kickoff.  Downtown on Lower Broadway at the Court of Flags (1st Ave. and Broadway), the Mississippi State Pep Rally and Wake Forest Pep Rally will take place gearing fans up for the big game. A free, pre-game concert featuring Small Time Rock Stars will begin immediately after the pep rallies at 3 p.m.  The Jack Daniel’s Experience will also be available for fans from noon – 5 p.m.

The Franklin American Mortgage Music City Bowl (501 (c) 3 non-profit organization) is an annual post-season collegiate bowl featuring the Atlantic Coast and Southeastern Conferences. Televised nationally to millions of viewers and listeners on ESPN and Nevada Sports Radio Network, the Bowl is Nashville’s Holiday Tradition.  For more information, call the Bowl office at 615.743.3130 or visit the Bowl online at MusicCityBowl.com.

 

 

WHAT:                      Bowl Family Zone Area

 

WHEN: Friday, Dec. 30, 2:30 p.m. CST

 

WHERE: LP Field

 

WHO: Open to the general public, fans from the Mississippi State and Wake Forest will have an opportunity to play within the steps from LP Field in the South End Zone Area Lot R (admission is FREE).  Interactive games will be provided for the entire family.  It’s a great start for game day and a great way to be a part of all of the pageantry of the Bowl.

 

The Franklin American Mortgage Music City Bowl (501 (c) 3 non-profit organization) is an annual post-season collegiate bowl featuring the Atlantic Coast and Southeastern Conferences. Televised nationally to millions of viewers and listeners on ESPN and Nevada Sports Radio Network, the Bowl is Nashville’s Holiday Tradition.  For more information, call the Bowl office at 615.743.3130 or visit the Bowl online at MusicCityBowl.com.

 

WHAT:                      Music City New Year’s Eve Bash on Broadway

 

WHEN: Saturday, Dec. 31, 7:30 p.m. – Midnight CST

 

WHERE: Lower Broadway (between 1st and 4th Avenues)

 

WHO: Ring in the New Year and rock out with thousands of your closest friends at Nashville’s New Year’s Eve party on downtown’s Lower Broad (between 1st and 4th Avenues).  Lynyrd Skynyrd is headlining the event with Jeffrey Steele, Edens Edge and THE FARM also taking the stage.  The event is FREE and open to the general public.

 

 

*To get up-to-the-minute information, including practice schedules, follow the Bowl on Facebook and Twitter.

 

Football fans take note: Friday’s Music City Bowl game between Mississippi State and Wake Forest will be a traffic challenge as all available parking on the LP Field campus is sold out. There will be no cash parking available at LP Field.

The same traffic management plan as that used for Titans games will be in effect. The Woodland Street Bridge will close to regular traffic by 3:30 p.m. Friday. It will then be open only to shuttle buses and pedestrians through the conclusion of the game.

Fans planning on attending the game are encouraged to arrive early. LP Field parking lots will be open to those with parking passes at 12 noon on December 30th (there will be no overnight parking at the stadium on December 29th). Fans without parking passes who drive to the stadium campus will be diverted to the downtown area to find available parking. Fans without parking passes are strongly urged to avoid traffic jams and delays by parking in the downtown area and taking a short walk to LP Field via the Woodland Street Bridge or the Shelby Street Pedestrian Bridge. In addition, Gray Line will operate public shuttle buses beginning at 4 p.m. and continuing until kickoff from Greer Stadium and the Renaissance Hotel downtown. The cost is $10.

Gates at LP Field will open at 3:30 p.m. Friday. Kickoff is scheduled for 5:42 p.m. The game will be televised by ESPN.

Bowl fans are also reminded to Park Smart by not leaving any valuables in plain view, taking keys with you and locking vehicle doors.

Battle of the Bands

Traffic will also be a challenge Thursday evening, December 29th, as football fans come downtown for the bowl’s annual Battle of the Bands.

The Battle of the Bands competition, featuring the bands from Mississippi State and Wake Forest, will take place on Broadway in front of the Hard Rock Café at approximately 6 p.m. It will be preceded by an outdoor concert at 1st & Broadway by RCA Nashville recording artist Love & Theft. The following street closures will be in effect on Thursday, December 29th:

1st Avenue from Church to Demonbreun Streets

2nd Avenue from Commerce to Demonbreun Streets

Broadway from 1st to 3rd Avenues

Persons coming to these events are advised to ARRIVE EARLY and checkout http://www.parkitdowntown.com for parking ideas

###

Representatives of the Franklin American Mortgage Music City Bowl announced today that the 2010 Bowl game between the University of North Carolina Tar Heels and the University of Tennessee Volunteers produced a $20.1 million impact on the local economy.

The Bowl recorded a new attendance high of 69,143 which marks the third sell out in the last five years.  The Bowl also reached new television viewership highs with a 4.92 national household rating delivering 7.1 million viewers.  A total of 26,966 hotel room nights were booked with 41,486 out-of-town visitors attending the Bowl.

“We are thrilled with the 2010 results,” said Christine Karbowiak, Bowl chair. “During the past 13 years, the Bowl has produced more than $185 million in economic impact on our local economy and continues to be a positive contributor to Middle Tennessee’s business climate. These results significantly underscore the key partnerships that we have with the SEC, ACC and ESPN and the bright future that lies ahead.”

Building support for the Bowl locally is important to the success of the Franklin American Mortgage Music City Bowl. In 2010, the Bowl sold 26,506 tickets prior to the announcement of the teams, an increase of 13 percent year-over-year. “Developing our ticket base regionally and creating community ownership is a key strategy and vital to the Bowl’s continued success,” said Scott Ramsey, president & CEO.

In 2010, the Bowl also continued its support of charitable initiatives in Middle Tennessee.  Through a grant from NCAA Football and the Bowl’s Franklin American Mortgage Charity Cup hosted by Brandt Snedeker, the Bowl generated $230,000 in financial support for youth sports and Middle Tennessee flood recovery efforts.

Since 2001, the Bowl has used the Nashville Sports Council’s nationally recognized Scorecard report to measure the impact and effectiveness of sporting events on the local economy.  The Scorecard measures economic impact, media exposure, and community involvement based on ratings and surveys from participants, spectators, volunteers and media that attended the event.

2006 – 2010 Franklin American Mortgage Music City Bowl Summary of Results

*2006 marked the first year of the SEC vs. ACC conference agreement.  Conference agreements are completed in four-year cycles.  The Bowl has existing agreements with the SEC and ACC through the 2013 Bowl game.

 

Category	2006	2007	2008	2009	2010
Date/Time	Fri. Dec. 29        12 pm CST	Mon. Dec. 31       3 pm CST	Wed. Dec. 31    2:30 pm CST	Sun. Dec. 27   7:30 pm CST	Thurs. Dec. 30   5:40 pm CST
Match-up	Clemson vs. Kentucky	Kentucky vs. Florida State	Boston College vs. Vanderbilt	Kentucky vs. Clemson	North Carolina vs. Tennessee
Economic Impact	$20,665,771	$27,094,078	$9,974,618	$12,643,699	$20,130,454
Attendance	68,024	68,661	54,250	57,280	69,143
National TV Rating	2.23	4.02	2.78	1.95	4.92
Out of Town Visitors	51,018	53,556	17,498	39,528	41,486

 

About the Bowl:

The Franklin American Mortgage Music City Bowl (501(c)(3) non-profit organization) is an annual post-season collegiate Bowl featuring the Atlantic Coast and Southeastern Conferences.  Since its inception, the Bowl has produced more than $185 million in economic impact.  Televised nationally to millions of viewers and listeners on ESPN and Nevada Sports Radio Network, the Bowl is Nashville’s Holiday Tradition.  For more information, call the Bowl office at 615.743.3130 or visit the Bowl online at MusicCityBowl.com.

To get up-to-the-minute information, follow the Bowl on Facebook and Twitter.